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Set up your brand kit

Logo, palette, type, voice. Scanned from the site in a minute, or set by hand. Every later frame wears this kit.

01Scan the site

Paste the company URL. The scan reads what is already there:

  • Logo. Favicon and Open Graph image.
  • Primary ink. The hero hue.
  • Secondary ink. The next accent.
  • Type. The fonts the page already uses.
  • Voice. Homepage and recent posts.

02Set it by hand

No site yet, or the scan missed. Each field can be set alone:

  • Logo. PNG with a clear ground, or SVG. At least 512 on a side.
  • Primary. Hex. Backgrounds and the first accent.
  • Secondary. Hex. The second accent.
  • Font. A Google font, or a .woff2. Embedded in every still.
  • Voice. Professional, casual, bold, educational — or paste writing samples.

03One kit per project

Each project holds its own kit. Agencies keep clients apart. Colour, type and voice do not bleed across projects.

New project from the sidebar, then set that kit. Work made inside it uses only that kit.