One master article becomes a LinkedIn post, Twitter thread, IG carousel, Pinterest pin, YouTube Short script, and newsletter intro — all with brand voice locked, version history tracked, and a per-platform approval workflow. Built for content teams spending 60% of their week on variant production instead of strategy.
You publish one great long-form piece per week. Then someone rewrites it for LinkedIn. Someone else does the Twitter thread. Someone else cuts a carousel for Instagram. By the time it all ships, your team has spent 60% of their week on variant production — and the next article is already overdue.
One article in. LinkedIn post, Twitter thread, Instagram carousel, Threads variant, Pinterest pin, Facebook post, YouTube Short script, TikTok script, newsletter intro — all drafted with brand voice lock and ready for your team to review, not rewrite.
Edit the master article, regenerate downstream variants with one click — no re-editing per platform.
Comment, request changes, approve. Drafts route by platform or by team member.
Tone, reading level, forbidden phrases, required claims — enforced at the model level, not after.
Blog RSS, CMS webhook, or manual paste. The piece becomes the source of truth.
Voice presets, approved claims, style guide — applied to every variant automatically.
Platform-specific reviewers see only their drafts. Approve, comment, or regenerate per variant.
Every edit, approval, and regeneration is tracked. Roll back any draft to any version.
| Capability | Brainpercent | Airtable + Notion + Slack | Full-service agency | Jasper / Writer stack |
|---|---|---|---|---|
| Single-source regeneration | Edit master → regen variants | Copy to 12 docs, edit each | Editor hands to agency | Rewrite each platform |
| Brand style lock at model level | Forbidden/required enforced | PR review catches drift | Brand book applied | Prompt engineering each time |
| Per-platform reviewer scoping | IG-only reviewer, etc | Airtable permissions hack | All routes to AM | Not supported |
| Version history per draft | Every edit tracked, rollback | Google Docs version | Emailed PDFs | Not supported |
Yes — each reviewer only sees drafts for their assigned platforms. LinkedIn-only reviewer, Instagram-only reviewer, etc.
12-language translation is a built-in option. English master → Hebrew, Spanish, Japanese, etc. — all brand-locked.
WordPress, Webflow, Contentful, and Notion export via RSS. Direct API integrations available on the Team + Enterprise tiers.
Every draft exports as Markdown, PDF, or shareable preview link for external stakeholders.