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Founder

Edward Ilin

Founder of Brainpercent. He designs it, writes the code, reads what it publishes and answers the email.

Fourteen years across marketing, search and software, most of it self-directed. Brainpercent is the third discipline pointed at the first two: a system that turns one brief into a week of work across every channel a business shows up in, without letting anything reach an audience that a person has not approved.

How he got here

Since 2012

Marketing, then search

More than a decade in marketing and SEO, long enough to watch the whole discipline change shape twice: first when search stopped rewarding volume, and again when the thing reading the page stopped being a person. The habit that survived both is the same one this product is built on. Look at what the page is actually for, then write that.

Five years, self-taught

Security

Five years teaching himself security, with no course and no employer asking for it. It is the discipline that teaches you to assume the failure case is the real case: that the input is hostile, the key is wrong, the job ran twice. Most of what makes a content pipeline survive contact with production is that instinct, applied somewhere less glamorous.

Three years

Brainpercent

Three years building the platform, alone. Design, front end, database, the job orchestration, the billing, the model plumbing and the support inbox. Not a wrapper around one API: a system that takes a link or a sentence and returns an article, posts shaped for each channel, images that carry the brand and a short film with sound, and then holds them for a person to approve.

How he works

Read what ships

Every article published under this name was read before it went out. The generator is fast; the standard is not negotiable.

No invented facts

No fabricated statistics, no fictional case studies, no co-founders who do not exist. If it cannot be checked, it does not go on the site.

Nothing publishes itself

Drafts wait for a person. The product is built so that approval is a step you cannot skip, not a setting you can forget.

Answer the email

Support goes to the person who wrote the code. There is no tier one, and there is nobody to escalate to.

Disciplines

  • Search engine optimization
  • Generative engine optimization
  • Content strategy
  • Brand identity systems
  • Multi-language publishing
  • Applied security
  • Full-stack engineering
  • Job orchestration at scale
  • AI model integration
  • Structured data and entity SEO
  • Billing and credit systems
  • Product design

The work

Say hello. He reads everything himself.

Questions about the product, the pipeline behind it, or the work. No form, no sales team, no queue.